When Joyce Schuler founded The Bridal Shop in 1972, her vision was to offer local brides a convenient downtown location with high quality gowns at affordable prices. In 1978, Joyce Schuler moved her Bridal Emporium business from its upstairs location to its present location 29 E Auglaize Street where it has operated ever since. The building, a historic site, formerly housed Wehner & Foos Plumbing & Heating, Firestone Farm, Home & Auto, and Symonds Decorating.

After 35 years in the bridal business Joyce Schuler became interested in selling The Bridal Emporium at the end of the 2007. In 2008 The Bridal Emporium was sold to Diana Varno. Diana was up for the challenge and opportunity to continue The Bridal Emporium legacy.

While styles have changed, The Bridal Emporiums commitment to quality and service has never wavered. After three decades, The Bridal Emporium is still pampering brides with the same simple philosophy that Joyce so successfully mastered: courteous, knowledgeable, personal service providing the best possible bridal purchase experience.